32°N, enterprise UX consultancy
    How We Work

    Built for Reality, Not Demo Conditions

    Your users aren't in ideal circumstances. They're tired, stressed, handling five things at once. We design for 11pm after a 14-hour shift. That's why complex, regulated, and agentic products are what we're good at.

    Three Ways In

    Three Reasons Companies Hire Us

    Speed

    We have already learned what fifty other companies paid us to learn.

    We're fast because we've already learned the lessons 50 other companies paid us to learn.

    Wk 1

    Three working prototypes

    Wk 2

    User testing on real options

    Wk 3

    Build what worked

    Wk 4–8

    Delivered to production

    Reality

    We Know What Kills Projects

    What people think

    • ✗Wrong technology stack
    • ✗Missing features
    • ✗Poor visual design
    • ✗Insufficient training
    • ✗User resistance

    What actually kills them

    • ✓Misaligned stakeholders
    • ✓Poor buy-in from decision-makers
    • ✓Competing priorities
    • ✓Teams defending old decisions
    • ✓Maintain-vs-innovate deadlock

    Most agencies: "Fix your dysfunction first."

    Us: "Your dysfunction is normal. Here's how we work anyway."

    Process

    How does an engagement actually run?

    Week 0

    Discovery

    Understand what's actually broken. Not what you think is broken. We tell you whether we can help and which of the three engagement paths fits.

    Weeks 1–2

    Validate Direction

    Rapid prototypes. User testing. Prove the approach before committing to a full build. Most teams spend six weeks researching. We spend two hours watching users, then build three options.

    Weeks 3–8

    Build & Deliver

    Production-ready designs. Developer specs. Solutions that ship. Not PowerPoints. Working prototypes your team can hand off on Monday.

    Week 9+

    Support (If Needed)

    We stick around for launch. Course corrections. Adoption tracking. Some clients need this. Some don't. Flexible based on your team's capability.

    Team
    Kshitij Kaushik
    Kshitij Kaushik

    Founder. Fifteen years in enterprise product design. 200+ products shipped. Six iF Design Awards.

    Small team. Deep expertise. We scale through pattern recognition and AI, not through headcount. You pay for judgment and speed, not for overhead.

    →
    No learning curve. We've built your type of product before.
    →
    No layers. You talk to the person making the decisions.
    →
    No overhead. AI-accelerated, three times faster without cutting corners.
    Culture

    Transparent

    Weekly syncs ·Slack for fast responses ·Problems flagged early ·Progress visible in real-time

    Developer-Friendly

    Production-ready designs ·Component libraries ·Realistic timelines

    Honest

    We'll tell you what can't be done ·We'll push back on bad ideas ·Shipped > perfect
    32°N design team members in Chicago during a holiday meetup
    Enterprise UX designers collaborating at a café with laptops
    32°N UX designer relaxing at a park bench in Dubai
    Product designer from the 32°N team in London
    32°N team member smiling at a cozy café with a laptop
    32°N founder Kshitij Kaushik traveling for a client engagement
    32°N designer at an evening dinner outing with string lights
    UX design team member at Thirty Two North
    32°N team members at a London pub after a design sprint
    32°N design team on a mountain retreat with snow-capped peaks
    What It Costs

    Engagement types and price bands live on Working Models.

    See Working Models →

    Ready to See If We're a Fit?

    A short first conversation. We'll tell you what's actually broken and whether hiring us would be worth it.

    Book Discovery Call

    skipthesmalltalk@thirtytwonorth.com