32°N — Battle-Tested Experts for Complex Enterprise Apps

Thirty Two North (32°N) is an enterprise UX design consultancy founded by Kshitij Kaushik, a 6× iF Design Award winner with 15 years of experience designing complex B2B products. Pattern recognition from 200+ enterprise products across Healthcare IT, Fintech, Enterprise SaaS, and Logistics.

Enterprise UX Consultancy for Complex B2B Products

We design enterprise UX for Healthcare IT, Fintech, Enterprise SaaS, and Logistics. 200+ products shipped. Measurable results: 11% → 68% physician adoption in 4 months. 78-minute workflows reduced to 8 minutes. Delivery in 4 months vs 18 typical. Our methodology — The Production Reality Method — is built on pattern recognition, not guesswork.

The Production Reality Method

Our proprietary methodology has three phases: Discovery (pattern-matched research), Design (production-aware prototyping), and Delivery (adoption-engineered rollout). Most enterprise products fail in production, not in design. The reasons are almost never what the team thinks. We've seen this pattern across 200+ products.

Services

• How We Work — Legacy Platform Modernization, Design Partnership, New Product Builds
• Healthcare IT UX Specialists — Clinical Workflows, EHR Modernization, Healthcare AI, CDSS, Telehealth
• Strategic UX Advisory — On-retainer pattern recognition for critical product decisions ($8,500/mo)
• The Production Reality Method — Our proprietary enterprise UX methodology
• Project Cost Calculator — Instant estimates for enterprise UX projects
• Request Our Capability Deck — See relevant work for your industry

Case Studies — Products We've Actually Built

• The Agentic EMR Experiment — Voice-first clinical workflows reimagining electronic medical records with AI. Reduced documentation time from 78 minutes to 8 minutes per case.
• 340B Compliance Intelligence — Agentic AI module for proactive compliance across pharmacy networks. 6-week discovery sprint.
• Clinical Decision Support System — Building physician trust in diagnostic AI. Increased adoption from 11% to 68% in 4 months.
• Caregiver Platform — Discovering the invisible user, transforming patient engagement from 12% to 68%.
• AI Document Intelligence — Enterprise invoice processing with smart automation.

Industries We Serve

Healthcare IT (EHR/EMR, CDSS, Telehealth, Care Coordination, Clinical Workflows) · Fintech & Financial Services (Trading Platforms, Compliance, Payment Systems) · Enterprise SaaS (B2B Platforms, Admin Portals, Analytics Dashboards) · Logistics & Supply Chain (Fleet Management, Warehouse Operations, Route Optimization)

Why 32°N — Pattern Recognition Over Starting From Scratch

Enterprise products that work in demos fail in production. The reasons are almost never what the team thinks. After designing 200+ enterprise products, Kshitij Kaushik and the Thirty Two North team have documented recurring failure patterns and successful architectural patterns that cross industry lines. This cross-industry pattern recognition — from healthcare to fintech to logistics — is what lets us ship in 4 months what takes most teams 18.

Insights — The AI Integration Reality Newsletter

A 6-part series on enterprise AI adoption, written by Kshitij Kaushik. Topics covered: The AI Trust Paradox, The Adoption Architect, The Workflow Ghost, The Compliance Illusion, The Integration Trap, and Before You Ship Your AI Agent.

• Edition 1: The AI Trust Paradox — Why users reject AI interfaces they'd otherwise trust
• Edition 2: The Adoption Architect — The role most AI teams are missing
• Edition 3: The Workflow Ghost — Your AI works. Your workflow doesn't.
• Edition 4: The Compliance Illusion — When "compliant" AI isn't
• Edition 5: The Integration Trap — Why your AI agent can't talk to your stack
• Edition 6: Before You Ship Your AI Agent — A pre-deployment audit for enterprise teams

About Kshitij Kaushik — Founder, 32°N

Kshitij Kaushik is the founder and design director of Thirty Two North (32°N). With 15 years of experience and 6 iF Design Awards, he specializes in designing complex enterprise products that actually get adopted. His work spans Healthcare IT (EHR/EMR systems, clinical decision support), Fintech, Enterprise SaaS, and Logistics. Based in Chicago and London, serving clients worldwide.

Contact

Email: skipthesmalltalk@thirtytwonorth.com

LinkedIn · Book a Discovery Call · Chicago · London · Remote